Meet John Arroyo, Director of Business Development at First Choice Tree Service since December 2018. John is a driving force behind the company’s brand strategy, managing social media across all platforms and building essential business relationships that drive growth. Working closely with the sales team, he plays a critical role in enhancing sales and generating leads for our tree maintenance, landscape, and plant health care services.
Before transitioning to the green industry, John excelled as a property and casualty insurance producer with Amica Mutual Insurance, a top-rated company recognized by Forbes as one of “America’s Best Insurance Companies.” Licensed in all 50 states, he achieved Branch Expert status in Policy Center Policy and was a member of “Somos 55,” a group that pioneered a Hispanic marketing campaign in collaboration with Gallup Inc., significantly expanding market share within the Hispanic community.
John’s dedication extends well beyond his professional role. As an active member of the Henderson Chamber of Commerce, he has served as both an Ambassador and Chair, playing a crucial role in enhancing member engagement and fortifying connections within the local business community. His extensive network and strategic relationships consistently yield valuable business referrals.
In his personal time, John enjoys spending quality moments with his wife, Marissa, and their children. They love traveling, cooking, and baking together. The Arroyo family is also dedicated to community service, volunteering for local events and supporting various outreach initiatives in the Vegas Valley.
With John’s exceptional skills and dedication, First Choice Tree Service continues to thrive, providing outstanding service and innovation.